Our client , a Belgian construction company that is introducing a better, faster & cheaper way to build houses in Sri Lanka, by revolutionizing the way custom built homes are configured, is on the lookout for the right fit to join their team.
Work closely with creative agencies and create campaigns that include Above the line, below the line advertising
Work closely with media agency to deliver against the targeted media splits
To develop effective segment marketing and communication strategies by working with multiple cross functional stakeholders to understand the product and recommend a suitable Go-To-Market communications plan.
To manage and execute new, non-traditional, marketing channels to achieve objectives of building brand awareness, shaping perceptions, and driving purchase behavior and nurturing brand loyalty.
To work closely with internal stakeholders to ensure optimal customer experience for products as well as the digital touch points.
To keep abreast of marketing tracking trends and implement tools to track the effectiveness of our direct / digital marketing campaigns.
To be able to analyze the performance marketing statistics to achieve drive to a higher click through and conversion.
To work closely with Brand, Product Marketing, Social Media and Sales teams to ensure that campaigns are in synergy with the wider marcomms plan
To manage allocated marketing budgets for various campaigns and activities.
A Degree in Marketing and Communication with 5-7 years’ experience, in fast-paced marketing environment, either in marketing agency or corporate environment.
Knowledge in digital performance marketing media and with past digital media experience to lead the conversation with digital media agencies, to drive higher awareness and conversions for the products.
Strong marketing, analytical and promotion skills
Good presentation and good interpersonal skills
360 marketing competencies
Problem-solver, result-driven and highly motivated individual with positive disposition and energy, resilience in the face of negative sentiment.
A team player with strong project management skill with attention to details